Cross-Cultural Buyer Behaviour
An understanding of consumer behaviour is fundamental to the marketing process and an appreciation of different cultures is important for any international marketing strategy. In this class you'll consider the influence of culture on consumer behaviour.
Marketing Research in a Digital Age
The aim of this class is to prepare you to understand the fundamentals of market analytics in a digital age in order to become an effective marketer. It will provide you with the knowledge to develop skills in using digital analytics tools in order to make sense of both qualitative and quantitative data and evaluate the ways in which these impact on effective decision-making.

Strategic Digital Marketing
The class aims to equip you with a detailed understanding of a wide range of digital marketing theories and frameworks, together with online tools and techniques used in the process of strategy development and implementation. You'll have the opportunity to develop skills in the creation of digital marketing strategies and the appropriate use of marketing tools to a broad spectrum of multi-channel marketing activities.