Sample course plan
View some sample course plans to help you select subjects that will meet the requirements for this degree.

Example 150 point plan
Collapse all
Expand all
Year 1

100 pts

Semester 1
50 pts
COMPULSORY

Marketing Research
MKTG90011
12.5 pts

COMPULSORY

Customer Experience Design
MKTG90041
12.5 pts

COMPULSORY

Social Media And Viral Marketing
MKTG90042
12.5 pts

CORE

Content Marketing
MKTG90046
12.5 pts

Semester 2
50 pts
CORE

Digital Marketing Metrics
MKTG90043
12.5 pts

CORE

Digital Marketing Analytics
MKTG90044
12.5 pts

CORE

Digital Retail
MKTG90045
12.5 pts

ELECTIVE

Advertising And Communications Strategy
MKTG90009
12.5 pts

Year 2

50 pts

Semester 1
50 pts
CAPSTONE

Thought Leadership In Digital Marketing
MKTG90047
12.5 pts

CAPSTONE

Business And Economics Internship
BUSA90525
12.5 pts

ELECTIVE

Building Entrepreneurial Ventures
BUSA90529
12.5 pts

ELECTIVE

Neuromarketing
MKTG90033
12.5 pts

Explore this course
Explore the subjects you could choose as part of this degree.

CompulsoryCoreCapstoneElectives
Students must complete the following three compulsory subjects:
Marketing Research
12.5 pts

Customer Experience Design
12.5 pts


Social Media and Viral Marketing
12.5 pts