MEDIA PRACTICE
Coursework
The Master of Media Practice degree teaches the critical thinking and practical skills that contemporary media employers look for in graduates. It builds and nurtures each student’s capacity for professional excellence and leadership in digital media work. The curriculum combines core media units with diverse multi-disciplinary electives; the industry internship capstone unit offers an opportunity to gain valuable work experience before graduation. The four key areas of study are news writing, media law and ethics, international media practice, and social media communication.

Our pedagogy is student-centred and culturally inclusive. Teaching and learning activities integrate disciplinary knowledge acquisition with professional skills training. High-end computer labs and audio-visual equipment support development of the technical know-how needed for digital content creation across all platforms. Electives include audio design, interviewing, online journalism, podcasting, and video production.

Assessment tasks typically test conceptual media production skills and/or disciplinary expertise and understanding, using written, spoken and visual communication. Fresh, thoughtful student journalism is published online, via the Salience blog, providing compelling evidence of students’ wide-ranging interests and innovative, culturally competent, media-savvy, and socially inclusive media work.

At the master’s level, career readiness is offered for positions in multiplatform journalism, content editing, social media, podcasting and audio design, television and video production as well as freelancing. The graduate diploma and graduate certificate courses provide shorter avenues to explore new career directions or to update and extend your professional skills.

Master of Media Practice
Students complete 72 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 42 credit points from elective units of study
(i) With the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from units outside the table, including:
(ii) a maximum of 6 credit points from units of study offered by other faculties.
(c) at least 6 credit points of capstone units of study.

Core
MECO6900
News Writing	6   	 	Semester 1
Semester 2
MECO6936
Social Media Communication	6   	 	Semester 1
Semester 1a
Semester 2
Semester 2a
MECO6902
Legal and Ethical Issues in Media Practice	6   	 	Semester 1
Semester 2
MECO6926
International Media Practice	6   	
Note: Department permission required for enrolment in the following sessions:Semester 1

Semester 1
Semester 2
Capstone
MECO6904
Dissertation Part 1	6   	P 24 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
C MECO6939
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2	6   	P 48 credit points, including MECO6904 from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6928
Media and Communication Internship	6   	P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment
In addition to the prerequisites, students must: 1) achieve strong credit marks (70+) in their core units in order to meet host organisation expectations around skill-sets; 2) achieve a pass result on a pass/fail diagnostic skills test that assesses workplace readiness
Intensive December
Intensive June
Semester 1
Semester 2
MECO6932
Advanced Media Project	6   	P 48 credit points including MECO6900 and (MECO6924 or MECO6925 or MECO6941)
N MECO6928 or MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment
Open to Masters' students only
Semester 1
Semester 2
MECO6935
Professional Project	6   	P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6928 or MECO6939

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6946
Industry Research Project	6   	P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables.
N MECO6904 or MECO6905 or MECO6928 or MECO6939 or MECO6932
Semester 1
Semester 2
Elective
MECO6901
Media Relations	6   	 	Semester 2
MECO6908
Strategy Selection in Corporate PR	6   	 	Semester 1
MECO6909
Crisis Communication	6   	

This unit will be offered in online and intensive modes.
Intensive April
Semester 1
MECO6911
Financial and Investor Communication	6   	 	Semester 1
MECO6912
Political Public Relations	6   	 	Semester 2
MECO6913
Public Opinion, Policy and Public Sphere	6   	 	Semester 2
MECO6914
Making Magazines	6   	P MECO6930
Semester 2
MECO6915
Writing Feature Stories	6   	 	Semester 1
MECO6919
Health Communication	6   	

This unit will be offered in intensive and online modes.
Intensive May
Semester 1
MECO6924
Television and Video Journalism	6   	C MECO6900

Note: Department permission required for enrolment

Semester 1
MECO6925
Online Journalism
This unit of study is not available in 2021

6   	
Note: Department permission required for enrolment

Semester 1
MECO6927
Leadership Communication	6   	

This unit will be offered in online and intensive modes.
Intensive September
Semester 2
MECO6929
Chinese Media Studies in Global Contexts	6   	 	Semester 2
MECO6930
Publication Design	6   	
Note: Department permission required for enrolment in the following sessions:Semester 1

Intensive July
Semester 1
Semester 2
MECO6934
Social Issues Marketing	6   	

This unit will be offered in intensive and online modes.
Intensive October
Semester 2
MECO6938
The Interview	6   	
Note: Department permission required for enrolment

Semester 1a
MECO6939
Research Methods	6   	
Note: Department permission required for enrolment

Semester 1
MECO6940
Theoretical Traditions and Innovations	6   	
Note: Department permission required for enrolment

Semester 1
MECO6941
Podcasting	6   	 	Semester 2
MECO6942
Managing Social Media Communities	6   	 	Intensive February
Intensive July
MFDI9303
Digital Effects for Film and Video	6   	 	Semester 1
Semester 2
ARIN6904
Games and Mixed Realities	6   	 	Semester 2
ASNS6905
Asian Popular Culture	6   	 	Semester 2
ASNS6908
Media Industries in East Asia	6   	 	Semester 1
GCST6901
Cultural Policy	6   	 	Semester 2
LNGS7006
Cross-Cultural Communication	6   	 	Semester 2
LNGS7274
Media Discourse	6   	 	Semester 1
PACS6914
Conflict-Resolving Media	6   	N SCWK6935
Intensive August
WMST6903
Gender, Media and Consumer Societies	6   	 	Semester 1
FASS7001
Academic English for Postgraduates	6   	

Where students intend to complete both FASS7001 and FASS7002, they should undertake FASS7001 first then FASS7002. Do not enrol in both in one semester.
Semester 1
Semester 2
FASS7002
Critical Thinking and Persuasive Writing	6   	 	Semester 1
Semester 2
WRIT6000
Professional Writing	6   	 	Semester 2
WRIT6001
Professional Editing	6   	 	Semester 1
USSC6922
US Strategy in the Asia-Pacific
This unit of study is not available in 2021

6   	 	Semester 1
Semester 2
USSC6920
US Media: Politics, Culture, Technology	6   	 	Semester 1