Module details
Programme Structure

The 12-month programme consists of eight compulsory modules followed by a research project (Strategic Business Analysis) or dissertation carried out over the summer period upon completion of Semester 2.

Students are required to complete 180 credits to achieve a full MSc.

Example part-time timetable - [ + more ]
Compulsory modules
Business to Consumer (b2c) and Business to Business (b2b) Relationship Marketing (ULMS872) [ + more ]
Marketing Management (ULMS766) [ + more ]
Digital Marketing (ULMS855) [ + more ]
Services Marketing (ULMS803) [ + more ]
Marketing Communications (ULMS521) [ + more ]
Strategic Organization (ULMS765) [ + more ]
Critiquing Marketing (ULMS791) [ + more ]
Consumer Behaviour (ULMS795) [ + more ]
Strategy, Planning and Implementation (ULMS719) [ + more ]
Dissertation (ULMS790) [ + more ]