The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.

Stage 1 consists of eight modules (120 credits in total).
Stage 2 consists of a Marketing Project of 60 credits.
The modules shown are an example of the typical curriculum and will be reviewed prior to the 2019/20 academic year. The final modules will be published by September 2019.

This course is taught from September to June and you will take a range of core modules.

Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation.

The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.

 

Core modules
Module title	Module code	Credits
Strategic Marketing Management	BST141	15 credits
Behavioural Aspects of Marketing	BST143	15 credits
Research in Strategic Marketing	BST146	15 credits
Integrated Marketing Communications	BST150	15 credits
Digital Media Marketing	BST241	15 credits
Measuring Marketing Effectiveness	BST242	15 credits
Marketing and Society	BST247	15 credits
International Marketing	BST248	15 credits
Project	BST249	60 credits