The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year. Stage 1 consists of eight modules (120 credits in total). Stage 2 consists of a Marketing Project of 60 credits. The modules shown are an example of the typical curriculum and will be reviewed prior to the 2019/20 academic year. The final modules will be published by September 2019. This course is taught from September to June and you will take a range of core modules. Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation. The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief. Core modules Module title Module code Credits Strategic Marketing Management BST141 15 credits Behavioural Aspects of Marketing BST143 15 credits Research in Strategic Marketing BST146 15 credits Integrated Marketing Communications BST150 15 credits Digital Media Marketing BST241 15 credits Measuring Marketing Effectiveness BST242 15 credits Marketing and Society BST247 15 credits International Marketing BST248 15 credits Project BST249 60 credits
日本
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新加坡
马来西亚
澳大利亚
中国香港










