Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Research Project (International Marketing)
Branding and Marketing Communications
Buyer Behaviour
Design, Creativity and Innovation
Global Marketing Management
Marketing Analytics and Metrics
Marketing Research
Marketing Strategy
Options
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests.

Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
Digital Marketing
Innovation in the Creative Economy
International Marketing in the Contemporary Environment
Management of Negotiation
Marketing Ethics and Society
New Product Development Strategy
Supply Chain Management