Semester 1 Compulsory modules Human Resource Management - 15 credits Market Research Methods - 15 credits Marketing in the Organisation - 15 credits Innovation and Entrepreneurship - 15 credits Personal Development for Study and Employability - 15 credits *Students with significant knowledge of a compulsory module may substitute it with another available module Semester 2 Compulsory modules Digital Marketing & Social Media - 15 credits Making Marketing Work - 15 credits Personal Development for Study and Employability - 15 credits Optional modules (choose two): International Marketing - 15 credits Services and Retail Management - 15 credits Logistics and Supply Chain Management - 15 credits Business Environment Analysis - 15 credits Brand Management - 15 credits Marketing Communications - 15 credits Students can also select to enter for their CIM Diploma in Marketing, which is paid for by the student and would start in semester 2 Summer Summer Strategic Marketing Solutions - 30 credits Global Strategic Management - 15 credits Compulsory modules:
日本
韩国
英国
新加坡
马来西亚
澳大利亚
中国香港










