Course Description
Core Courses (total 18 credit units)

Marketing Strategy and Planning*
Consumer/Buyer Behaviour*
Applied Marketing Research*
Marketing Innovation and Practicum
Advanced Marketing Analytics*
Marketing Engineering*
 

Electives # (minimum 12 credit units)

Strategic Retail Management
Chinese Business Culture and Marketing
Financial Services Marketing
Global Marketing
Digital Marketing
Social Media Marketing
Customer Relationship Management
Advertising and Integrated Marketing Communications
Game Theory and Strategic Marketing
Brand Marketing*
Advanced Marketing Practices
Managing Services and Experiences