This is a specialist programme so some academic experience in marketing is required through a prior degree that contains some exposure to business, marketing or management.

Successful completion of four core units, two optional units and a final project lead to an MSc Marketing award. The core units provide the essential knowledge and key skills needed to succeed in your marketing career. As a final piece of work, you may choose between tackling an issue that is theoretical in nature or respond to a real organisational issue/challenge via an applied industry project.

These units will equip you with the skills to critically analyse the challenges facing the current global marketing industry. You will also learn how to formulate an appropriate and innovative strategic response considering the latest digital developments in the field.

There are three available degree awards, which aim to match your skills and personal interests with contemporary career trends and market demand:

MSc Marketing 
MSc Marketing (Digital)
MSc Marketing (Strategy and Business Development)