Building Customer Insight
The aim of this module is to provide you with an understanding of consumer behaviour and how knowledge of consumers contribute to organisational strategy.

Digital Analytics
To introduce you to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marke...

Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employ...

Integrated Marketing Communication Design
During the course of the module, you explore the scope of marketing communications within the dynamic contextualized communication coexistence of digital and classical channels. More specifically, the module introduces key terms and concepts, current theo...

Marketing in the 21st Century
This module focuses on the nature of marketing in the context of today’s rapidly changing social and business environment. Its emphasis is on how marketing may remain legitimate in society and relevant to business practice.

Research Methods for Marketing
This module aims to provide opportunities for students to develop an appreciation of marketing research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and enable you to be aware of the problem...

You must also choose from the following modules:

Digital Marketing Applications
There is an unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications to support changing digital ecosystem such as e-mail marketing, search engine marketing, social media marketing, affiliate/influence...

Dissertation for Marketing
The dissertation stage of your Master's programme involves an extended, independent investigation of a topic of your own choosing and the preparation of a 15,000 word dissertation describing your work. Essentially, the dissertation is a test of your abili...

Managing Digital Design and Web Development
In today’s IT and digital marketing landscape, and with the growing popularity of cloud computing, web and mobile applications are often the technologies of choice for organisations to deliver content and services, either externally or internally. The ai...

Marketing Practice Based Dissertation
The Marketing Practice Based Dissertation provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module foc...

Services Marketing
The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, ...