Core Modules

Contemporary Issues in International Marketing, 10 credits
Cross-Cultural Communication, 10 credits
International Marketing Strategy, 20 credits
Marketing Management, 20 credits
Marketing Research, 20 credits
Research Dissertation, 60 credits
The International Marketing Context, 10 credits

Optional modules* 
Choose 30 credits from the following:

Business to Business Relationships, 10 credits
Marketing Communications, 10 credits
Product and Innovation Management, 10 credits
Retail Marketing, 10 credits
Services Marketing, 10 credits
Strategic Brand Management, 10 credits
Responsible Marketing and Society, 10 credits

* From 2019-20, all optional modules will be capped at 200 student per optional module. The aim of this measure is to ensure that modules are appropriately resourced and that students have the best possible experience with their programmes.