Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

Consumer Behaviour	15 credits
Marketing Communications	15 credits
Advertising	15 credits
Global Strategic Marketing	15 credits
Media Planning and Strategy	15 credits
Public Relations and Corporate Communications	15 credits
Marketing Research	15 credits
Professional Skills and Employability	15 credits
Dissertation OR Marketing Consultancy Project	30 credits

Optional modules

You’ll also choose two optional modules.

Brand Management and Corporate Identity	15 credits
Sales Promotion and Sponsorship	15 credits
Social Media Marketing	15 credits
Direct, Digital and Interactive Marketing	15 credits