Fashion Marketing 
(180 credit points)

You’ll start with a three-week induction period, during which you’ll be introduced to the Fashion Management, Marketing and Communication (FMMC) framework of postgraduate courses. This induction will give you an understanding of the nature of studying at Masters level, the range of resources available to you to support your learning, and an introduction to the staff who’ll be teaching you.


You’ll take part in a short project that will give you an insight into the core research and study skills required on the course. Importantly, this is an opportunity to get to know your fellow students and the environment you’ll be studying in.


The next part of the course will introduce you to the core subjects of marketing, management, branding, and communications. This period of study will provide you with a platform of knowledge enabling you to appreciate the complexity and essential interrelatedness of the fashion industry. During the first phase of the course, you’ll also attend sessions in your chosen subject area to provide a framework of understanding, from which you’ll continue to build your specialist field of skills and knowledge. Your assignments for this part of the course will be focused on your chosen subject pathway.


In the second phase, you’ll continue to build your understanding of the fashion industry and advance your research skills and theoretical knowledge. You’ll write a project proposal for an individual research study in your area of specialism, undertake a team project, and give a verbal presentation. These assignments will develop your team working, research, negotiation, communication, presentation and time-management skills. 

Through further development of your analytical skills, you’ll gain a fully integrated knowledge of your specialist area of FMMC, associated contexts, and relative professions.  

In the final phase of the course you’ll produce a research methodology and literature review that forms an important part of your personal project, which you’ll hand in at the end of the course. This will provide you with an opportunity to apply your research and analytical skills, together with the specialist knowledge you’ve acquired about the industry. Your project will be in written format, and you’ll also give an individual verbal presentation.