Required Modules
Required Modules

International Marketing (15 credits)

Marketing Theory and Practice (15 credits)

Consumer Behaviour (15 credits)

Marketing Strategy and Planning (15 credits)

Research in Marketing (15 credits)

Research Project (Dissertation) (60 credits) 

Consumer Behaviour
International Marketing
Marketing Strategy & Planning
Marketing Theory & Practice
Research In Marketing
Optional Modules
Optional Modules

You are also required to take 45 credits from a range of optional modules that may typically include:

International Services Marketing (15 credits)

Business to Business Marketing (15 credits)

Marketing Analytics (15 credits)

Digital Marketing (15 credits)

International Marketing Communications (15 credits)

Brand Management (15 credits)

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest that you keep an eye on the course finder on our website for updates.

Brand Management
Business To Business Marketing
Digital Marketing
International Marketing Communications
Marketing & Sustainability
Services Marketing & Retailing