400-004-8861
Required Modules: You are required to take: International Marketing (15 credits) Marketing Theory and Practice (15 credits) Consumer Behaviour (15 credits) Marketing Strategy and Planning (15 credits) Research in Marketing (15 credits) Research Project (Dissertation) (60 credits) Optional Modules: You are also required to take 45 credits from a range of optional modules that may typically include: International Services Marketing (15 credits) Business to Business Marketing (15 credits) Marketing Analytics (15 credits) Digital Marketing (15 credits) International Marketing Communications (15 credits) Brand Management (15 credits)