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第一学期必修课: Contemporary Marketing Communication Consumers and Consumption Marketing Theory Marketing Management and Strategy 选修课: You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership. 第二学期必修课: Research Methods in Marketing. 选修课: Arts, Heritage & Tourism Marketing Global Marketing Retail Marketing Management Services Marketing Business to Business Marketing Competitive Strategies and Organisational Fitness Consulting Innovation and Technology Management New Venture Creation Society and Sustainability Advanced Marketing Strategy 第三学期:Business Project or Dissertation In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).