Semester 1:
core classes：
Key Skills
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy
Semester 2：
Marketing Works: Group Consultancy Project
Dissertation Skills
Elective classes
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 – Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Summer term：
Dissertation