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Semester 1: core classes: Key Skills Strategic Marketing Management Consumer Behaviour International Marketing Research Brand Management & Strategy Semester 2: Marketing Works: Group Consultancy Project Dissertation Skills Elective classes Destination Marketing Management Managing Tourism Resources International Services Marketing Sector Studies Contemporary Consumers Customer Management 1 Customer Management 2 – Digital Marketing Export Marketing Integrated Marketing Communications International Culture & Heritage Marketing Sports Marketing in a Global Context Retail Marketing Management Summer term: Dissertation