Compulsory modules:
Semester 1

Each module is worth 15 credits

Understanding Consumer Behaviour (BUSM058)
Introduction to Marketing Theory and Concepts (BUSM094)
Relationship and Network Marketing (BUSM096)
Digital Marketing (New) (BUSM099)
Elective

Graduate Professional and Academic Skills (BUSM178) - non credit bearing
Semester 2

Each module is worth 15 credits 

Brand Management (BUSM026)
Research Methods for Marketing (BUSM098)
Core module:
Dissertation (BUSM106) (60 credits)
(A core module must be taken and passed. A compulsory module must be taken)

Two elective modules:
Semester 2
Each module is worth 15 credits

International Marketing Communications (BUSM024)
Multinational and Global Business (BUSM028)
New Product Development and Business Ecosystems (BUSM084)
International Business Strategy (BUSM089)
Social and Political Marketing (BUSM095)
Social and Sustainable Innovation (BUSM146)
Graduate Professional and Academic Skills (New) (BUSM178) - non- credit bearing
* Note: The modules are correct at the time of reading.  Information based upon modules offered during the 2018/19 academic year.  However, we constantly review and update our modules, meaning that they may be subject to change in the future.