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Core modules: Advanced Topics in Advertising Advertising and Promotion in the Digital Age Advertising Strategy and Creativity Introduction to Advertising and Media Media Research Methods Principles and Practice of Marketing (Collaborative Programmes) Option modules: Chinese Media and Popular Culture in a Global Context Critical Approaches to Celebrity Culture Critical Approaches to Consumer Culture Digital Media in Everyday Life International Political Communication Promotional Cultures Technology and Social Change: Global Perspectives The Cultural Industries: Theory, Policy and Practice Dissertation