Semester 1
The following modules must be taken:

Consumer Insights (20 credits)
Marketing Strategy (20 credits)
You must also choose one module from the following options:

Marketing Communications (20 credits)
Services and Retail Marketing (20 credits)
Semester 2
Semester 2 builds on semester 1 by offering a set of choices.

First, you will be able to focus your learning on one of the three innovative streams we offer:

Responsible Marketing
Ethics of Markets and Marketing Ethics and Marketing and Sustainability (20 credits each)

International Marketing
International Marketing and Implementing International Marketing (20 credits each)

Digital Marketing
Foundations of Digital Marketing and Digital Marketing Live Project (20 credits each)

Second, you will have an option to study one of these modules:

Innovation Management and New Product Development (20 credits)
Reputation Management (20 credits)
Strategic Branding (20 credits)