Core modules
Consumer Behaviour, 20 credits
Marketing Management, 20 credits
Marketing Research, 20 credits
Marketing Strategy and Planning, 20 credits
Research Dissertation, 60 credits
Optional modules
Choose 40 credits from the following:

Business to Business Relationships, 10 credits
E-Marketing, 20 credits
Marketing Communications, 10 credits
Product and Innovation Management, 10 credits
Retail Marketing, 10 credits
Services Marketing, 10 credits
Strategic Brand Management, 10 credits
Responsible Marketing and Society, 10 credits