400-004-8861
Core Modules Contemporary Issues in International Marketing (10 credits) Cross-Cultural Communication (10 credits) International Marketing Strategy (20 credits) Marketing Management (20 credits) Marketing Research (20 credits) Research Dissertation (60 credits) The International Marketing Context (10 credits) Optional modules Choose 30 credits from the following: Business to Business Relationships (10 credits) Marketing Communications (10 credits) Product and Innovation Management (10 credits) Retail Marketing (10 credits) Services Marketing (10 credits) Strategic Brand Management (10 credits) Strategic Environmental Sustainability (10 credits)