Core units
30 credit points
MKF5917
Understanding marketing and consumers
MKF5741
Marketing performance and decision analysis
MKF5760
Marketing leadership in society
MKF5351
Marketing strategy masterclass

Additional marketing units
18 credit points
MKF5150
Major project
MKF5231
Strategic brand management
MKF5260
International marketing
MKF5371
Business to business marketing
MKF5403
Advanced business research methods
MKF5461
Contemporary issues in marketing
MKF5463
Advanced buyer behaviour
MKF5601
Social media marketing
MKF5630
Services marketing
MKF5641
Advanced marketing communication
MKF5761
Managing supply networks
MKF5801
Customer focused innovation
MKF5912
Marketing research
MKF5926
Integrated marketing communication
MKF5981
Retailing
MKX5123
Entrepreneurial innovation
MKX5521
Global study programs in marketing