96 credit points
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Part A. Advanced preparatory

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24 credit points
You must complete 24 credit points from the following units. If you choose ECF5953 or ECF5927, note that only one of these units can be included in your 24 credit points.
ACF5903
6 CP
Accounting for business
BTF5903
6 CP
Law and business decisions
ECF5927
6 CP
Managerial economics
ECF5953
6 CP
Economics
ETF5900
6 CP
Business statistics
MGF5962
6 CP
Principles of management
MKF5955
6 CP
Marketing management: Theory and practice
Part B. Mastery knowledge

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60 credit points
Core units
24 credit points

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You must complete the following units
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ADA5111
6 CP
Design thinking for business
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APG5122
6 CP
Corporate sustainability
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BEX5601
6 CP
Business environment
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BEX5604
6 CP
Professional development
Additional mastery knowledge units
36 credit points

You must complete one of the following options
Specialisation
36 credit points

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You must complete one specialisation from the following
CONTMGMT01
36 CP
Contemporary management
ENTPNSHP01
36 CP
Entrepreneurship
FINRSKMN01
36 CP
Financial and risk management
INTBUSPG01
36 CP
International business
MRKTGSPC03
36 CP
Marketing
RESBUSGV01
36 CP
Responsible business governance
SUPCHN01
36 CP
Supply chain management
STRCOMMN01
36 CP
Strategic communications management
OR
Elective units
36 credit points

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You must complete 36 credit points at level 5 including at least 24 credit points from the Faculty of Business and Economics. You can choose one unit from the list of industry or international experience units below as part of this section.
Part C. Application studies

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12 credit points
You must complete 12 credit points at either level 4 or 5. Elective units may be chosen from the Faculty of Business and Economics or across the University as long as you have the prerequisites and there are no restrictions on enrolling in the units. You can choose one unit from the list of industry or international experience units below as part of this section.
List of industry or international experience units

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No credit points
BEX5006
6 CP
Consulting project
BEX5112
12 CP
Consulting project
BEX5722
6 CP
Engaging with international business
BEX5723
6 CP
Engaging with international business - North America
BEX5724
12 CP
Engaging with international business
BEX5727
12 CP
Engaging with international business - Latin America
BEX5831
6 CP
European economy
BEX5832
12 CP
European business and society
MKX5521
6 CP
Global study programs in marketing
BEX5001
6 CP
Industry placement
BEX5012
12 CP
Industry placement


【MRKTGSPC03 - Marketing】
Requirements
36 credit points
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Core units

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24 credit points
You must complete the following units
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MKF5911
6 CP
Theory and process of buyer behaviour
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MKF5912
6 CP
Marketing research
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MKF5926
6 CP
Integrated marketing communication
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MKF5955
6 CP
Marketing management: Theory and practice
Additional marketing units

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12 credit points
You must complete 12 credit points from the following units
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MKF5630
6 CP
Services marketing
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MKF5981
6 CP
Retailing
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MKF5260
6 CP
International marketing
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MKX5123
6 CP
Entrepreneurial innovation
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BTF5150
6 CP
Intellectual property and marketing law
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ETF5922
6 CP
Data visualisation and analytics