Part A. Advanced preparatory
You must complete 24 credit points from the following units. If you choose ECF5953 or ECF5927, note that only one of these units can be included in your 24 credit points.

Accounting for business
Law and business decisions
Managerial economics
Economics
Business statistics
Principles of management
Marketing management: Theory and practice

Part B. Mastery knowledge
Design thinking for business
Corporate sustainability
Business environment
Professional development

You must complete one of the following options
Specialisation 36 credit points
Theory and process of buyer behaviour
Marketing research
Integrated marketing communication
Marketing management: Theory and practice
Additional marketing units
You must complete 12 credit points from the following units
Services marketing
Retailing
International marketing
Entrepreneurial innovation
Intellectual property and marketing law
Data visualisation and analytics

Part C. Application studies
You must complete 12 credit points at either level 4 or 5. 
Consulting project
Consulting project
Engaging with international business
Engaging with international business - North America
Engaging with international business
Engaging with international business - Latin America
European economy
European business and society
Global study programs in marketing
Industry placement

Industry placement