Part A. Advanced preparatory You must complete 24 credit points from the following units. If you choose ECF5953 or ECF5927, note that only one of these units can be included in your 24 credit points. Accounting for business Law and business decisions Managerial economics Economics Business statistics Principles of management Marketing management: Theory and practice Part B. Mastery knowledge Design thinking for business Corporate sustainability Business environment Professional development You must complete one of the following options Specialisation 36 credit points Theory and process of buyer behaviour Marketing research Integrated marketing communication Marketing management: Theory and practice Additional marketing units You must complete 12 credit points from the following units Services marketing Retailing International marketing Entrepreneurial innovation Intellectual property and marketing law Data visualisation and analytics Part C. Application studies You must complete 12 credit points at either level 4 or 5. Consulting project Consulting project Engaging with international business Engaging with international business - North America Engaging with international business Engaging with international business - Latin America European economy European business and society Global study programs in marketing Industry placement Industry placement
日本
韩国
英国
新加坡
马来西亚







