APPLIED MARKETING RESEARCH	Compulsory	1
DIGITAL MARKETING & SOCIAL MEDIA	Compulsory	1
SERVICES AND RELATIONSHIP MARKETING	Compulsory	1
STRATEGIC MARKETING	Compulsory	1
ACCOUNTING & FINANCE FOR BUSINESS	Optional	2
APPLIED MARKETING RESEARCH	Compulsory	2
CONSUMER BEHAVIOUR	Compulsory	2
DISSERTATION IN MARKETING AND RETAIL MANAGEMENT	Compulsory	2
GLOBAL STRATEGY	Optional	2
INNOVATION MANAGEMENT	Optional	2
INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS	Compulsory	2
INTRODUCTION TO MARKETING ANALYTICS	Optional	2


Optional modules for Year 1 (full-time) - FHEQ Level 7


OCTOBER START

First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will need to choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


And you will complete the dissertation module (60 credits):

MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates



FEBRUARY START

First semester (semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits each unless stated otherwise):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT (60 credits)

And you will need to choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


Summer period you will complete the following compulsory module (15 credits):

MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA