
Core courses You will take the following 10 credit core courses for your programme: Creative Markets teaches the fundamentals of strategy, competitor analysis and business models that enable leaders to create and capture value amidst the demand uncertainty that permeates the creative industries. Intellectual Property in the Creative Industries examines intellectual property rights in the creative industries to protect intangible assets and identify which rights generate possible revenues and are appropriate for different business models. Client Consulting project applies knowledge of Creative Markets and Intellectual Property to a client-led challenge with a cultural or creative organisation. You will also take the following 10 credit shared core courses, which are compulsory for EFI students on all programmes: Interdisciplinary Futures Insights Through Data or Text Remix (choose one) Ethical Data Futures Representing Data or Building Near Futures (choose one) These shared core courses place you in cross-disciplinary teams with students from other programme areas. They will teach you to collect, manage and analyse computational datasets, and to use emerging methodologies for mapping and designing the future. They will also teach the fundamentals of data ethics, while supporting you to use your creative skills in the analysis and representation of data-informed and qualitative inquiry. Optional courses EFI will offer a wide portfolio of about 40-50 optional courses taught by academic staff from across many discipline areas including approximately five to eight courses on topics associated with your programme. The exact courses will vary from year to year – in 2022-23 the courses associated with your programme may include: Cities as Creative Sites: Urban Studio Critical Creative Diversity Culture, Heritage and Learning Futures Pitching Your Stories, Services and Products Strategic Change Leadership for Creative Industries Optional courses from across the wider portfolio will cover a range of themes and topics, such as: Critical perspectives on how new technologies are changing society Data, programming and research skills that advance the skills taught in the EFI shared core The causes and consequences of inequalities around the world How new and rapidly changing technologies and data sources are transforming the future of democracy What the future of education might look like How narratives drive the way we understand the world Bringing service design and service management together to build change in a data-driven society