Michaelmas Term
Hilary Term
Trinity Term
Digital Marketing Strategy	Digital Design and User Experience	Dissertation or company research project - this project allows students to showcase the knowledge they have gained and enhance their career potential by specialising in a particular area
Data Analytics and Market Research	Digital Marketing Implementation
Digital Marketing Communication	Digital Business Models
Social Media Marketing	Research Methods
Ethical Business for Digital Marketing	Emerging Trends in Digital Technology
eCommerce

Electives (choose one in Hilary Term)

Sales Management
Advertising Management
Consumer Value Management
Innovation & Digital Technology