Modules
The Social Media and Management course includes seven core modules:

Understanding Social Media
You'll learn to identify key characteristics of new media communications such as YouTube, Facebook and Twitter and understand the impact that social media has had on organisations and on society. You will evaluate how social, economic, cultural and political factors have shaped the design of social media and you will examine real-life case studies to put what you have learned in context.

Metrics and Society
You will explore the social role, significance and consequences of metrics and data. Many of the most significant technological developments of our age will centre around data and metrics and this module will give you the means to understand these developments. You'll see how we are measured and how measurement links into power, governance and control. You will think through what part measurement plays in defining our everyday experiences in society.

Social Research Methods and Management
This module will give a general overview of the decisions social researchers have to make when they develop a sociological project. You will learn how to develop a research project and to identify and manage the different stages of conception, analysis and dissemination of results.

Organisational Analysis
You'll gain a comprehensive understanding of how organisations work, exploring how social, political, ethical, economic and philosophical issues all affect organisational analysis. You will study:

Frameworks for organisational analysis
Modern organisations: analysis of structures
Organisational cultures
Organisation as power
Gender and identity
New organisational forms and the network
Theoretical contrasts: organisations and organising
New directions in organisation theory and analysis.
Business Information Systems
You will examine the role of information systems in organisations and how the advent of the internet and social media has forced organisations to re-evaluate their information systems to accommodate these changes in technology. By examining real world systems, you will investigate the relationship between information systems, management, business processes, strategy and important ethical and social issues.

Innovation and Technology Management
You will develop a critical awareness of alternative strategies for managing information and technology in modern organisations. You will study:

The strategic case for information technology
The relationship between information systems (IS), information management (IM) and information technology (IT) strategies
Methodologies for strategy formulation
Building a strategic architecture for IT, IS and IMIT strategy in practice: economic, legal, ethical and people considerations
Organising IT activities: centralisation, specialisation and contingencies
Controlling IT funding, NPV[1] and cost-benefit analysis.
Continuity and Change in Organisations
You'll be introduced to the concept of change and how change theories are applied in management areas such as organisational behaviour, strategy and operations. You will be asked to consider why history is important to understanding organisations, environments and the ways in which both change.