Modules
The Social Media and Social Research masters consists of six modules:

Understanding Social Media
Identify and critically analyse key characteristics of contemporary new media such as YouTube, Facebook and Twitter within the context of debates about broader sets of socio-cultural transformations.

Quantitative Methods and Data Analysis
Learn a range of statistical techniques, such as basic descriptive statistics, tables and chi-squared tests, analysis of variance and multiple and logistic regression analyses. The emphasis is on exploratory data analysis and visualising and interpreting secondary quantitative data; no mathematical formulae are used to teach the module.

Qualitative Methods
Learn and practice methods for the collection and analysis of qualitative data. Topics include observation, focus groups, interviews, visual data in social science research, the use of computer-assisted qualitative data analysis, and narrative, interaction and discourse analysis.

Metrics and Society
You will explore the social role, significance and consequences of metrics and data. Many of the most significant technological developments of our age will centre around data and metrics. This module will give you the means to understand these developments. You'll see how we are measured and how measurement links into power, governance and control. You will think through what part measurement plays in defining our everyday experiences in society.

Advanced Methods in Social Research
Develop your qualitative and quantitative research skills further with more advanced research methods. You'll gain practical-based knowledge of methods in social sciences and explore software packages which will enable you to critically engage with more advanced methods.

Themes and Issues in Contemporary Sociology
This module offers a critical and comprehensive introduction to key themes in contemporary sociological analysis and theory. You'll also gain a solid grounding in theoretical matters in cultural studies, conversation analysis, criminology, political economy and health and healthcare.