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必修课: Contemporary Issues in Marketing EFIMM0129 20 Mandatory Effective Marketing Communications EFIMM0062 20 Mandatory Understanding Customers, Consumers and Markets EFIMM0058 20 Mandatory Research Methods and Marketing Metrics EFIMM0057 20 Mandatory Students choosing the Marketing (MSc) pathway choose 2 units from the list below: Big Data in Marketing Intelligence EFIMM0059 20 Optional Creativity and Marketing EFIMM0061 20 Optional Digital Marketing: Strategy, Tools and Tactics EFIMM0066 20 Optional Strategic Brand Management EFIMM0055 20 Optional Sustainability and Social Impact in Marketing EFIMM0056 20 Optional Students choosing the Marketing (Strategy and Business Development)(MSc)pathway choose 2 units from the list below: Strategic Brand Management EFIMM0055 20 Optional Sustainability and Social Impact in Marketing EFIMM0056 20 Optional Creativity and Marketing EFIMM0061 20 Optional Students choosing the Marketing (Digital) (MSc) pathway choose 2 units from the list below: Digital Marketing: Strategy, Tools and Tactics EFIMM0066 20 Optional Big Data in Marketing Intelligence EFIMM0059 20 Optional Creativity and Marketing EFIMM0061 20 Optional Dissertation level stage: Dissertation / Applied Extended Project EFIMM0065 60 Mandatory