
Core modules Critical Issues in Marketing Strategic Management Negotiation Strategic Leadership and Ethics Market Research Marketing and Strategy Analytics Dissertation or Business in Practice Optional modules Optional modules can vary from year to year. Example optional modules may include: Branding, Marketing Communications and Design Creating Value with Marketing Experiences Problem Solving in Organisations Driving Innovation and Entrepreneurship through Marketing and Strategy Marketing with Digital Disruption and Transformation Business Across Borders: Global Issues in Marketing and Strategy Mergers and Acquisitions Strategy in Practice Financial Aspects of Marketing and Strategy