Modules in focus 

Globalisation, Society and Culture considers the ways in which different societies have become more interdependent through a global network of communication and information technologies, and therefore moves beyond the conventionally economic emphasis of conversations on globalisation. The module considers specifically how the industry is affected by this process.

Marketing for Tourism, Hospitality, Events and Sport: Marketing plays a key role not only in constructing and communicating the brand of a particular destination, tourism, sport or hospitality business or an event, but also in achieving its competitive advantage. This module provides a theoretically underpinned understanding of effective approaches to strategic marketing through its exploration of key marketing theories and concepts, marketing strategies, branding and marketing semiotics and their role in creating successful integrated marketing communications in tourism, hospitality, events and sport business practice.

Hospitality Imagineering explores critical aspects of the hospitality industry (particularly hotels and restaurants), the impacts of the business environment and the management of its operations through both an entrepreneurial and imagineering lens. Imagineering, as we see it, is the collective creativity that enables innovative problem solving. Students will investigate issues, trends and managerial imperatives that the hospitality industry face, both in a domestic and an international context. 

Food and Beverage Business critically explores food and beverage business practices across the world. Students will   develop an advanced understanding of the current philosophies and principles which influence food cultures, and provide the learner with an understanding and appreciation of the concepts, theories and key issues associated with contemporary food cultures.