Module information is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

Optional modules availability

Some course have optional modules. Student demand for optional modules may affect availability.

To find out more please see our terms and conditions.

Cross-Cultural Communication and International Marketing MA modules
Compulsory Modules	Credits
Research Portfolio	60
Introduction to Intercultural Communication	20
International Marketing	10
Principles of Marketing	20
Optional Modules	Credits
The Social Psychology of Communication	20
Sociolinguistics	20
Professional Communication	20
Language & Intercultural Pragmatics	20
English in the World	20
Multimodal Communication	20
Multilingualism, language planning, policy and identity	20
Leadership and Strategic Management	20
The International Business Environment	10
International Brand Management	10
Small Business Marketing and Management	10