Year 2

Modules
Compulsory Modules	Credits
Research Methods for Business and Marketing	20
Strategic Marketing	20
Integrated and Digital Marketing Communications	20
Consumer Behaviour	20
Academic Tutoring	0
Optional Modules	Credits
Introduction to Accounting and Finance (for Business School Students)	20
Business Analysis and Analytics	20
Statistical Methods for Marketing & Management	20
Global Marketing	20
Services Marketing	20
Career Development for second year students	20
Developing Enterprise, Entrepreneurship and Employability	20

Year 3


Optional Modules	Credits
Marketing and Public Policy	10
Communication and Behaviour Change	10
Global Advertising and Brand Promotion	20
Digital Marketing	20
New Product and Service Development	20
Data Driven Marketing Decisions	20
Cultural and Heritage Marketing	20
Marketing Dissertation	40
Marketing Consultancy Project	40
Career Development for final year students    20