Course structure
The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

You’ll take nine compulsory modules and a dissertation, which can be a choice of either a research dissertation or a marketing consultancy project. You'll take one further optional module.

Compulsory modules
Geographic Data Visualisation & Analysis 15 creditsBig Data and Consumer Analytics 15 creditsPredictive Analytics 15 creditsApplied GIS and Retail Modelling 15 creditsBusiness Analytics and Decision Science 15 creditsConsumer Behaviour 15 creditsMarketing Research Consultancy Project 15 creditsDigital and Interactive Marketing 15 creditsMarketing Strategy 15 creditsDissertation OR Marketing Consultancy Project 30 credits
Optional modules
Geodemographic and Neighbourhood Analysis 15 creditsCorporate Social Responsibility and Sustainability 15 creditsChange Management and Communication 15 credits