Marketing
MARKTS
Specialisation Structure
Students must complete 36 UOC.

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Gateway Core Course
Gateway Core Course description.
Students must take 6 UOC of the following courses.

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MARK5700
6 UOC
Elements of Marketing

Specialisation Core Courses
Specialisation Core Courses description.
Students must take 12 UOC of the following courses.

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MARK5800
6 UOC
Consumer Behaviour

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MARK5811
6 UOC
Applied Marketing Research

Specialisation Elective Courses
Specialisation Elective Courses description.
Students must take at least 18 UOC of the following courses.

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MARK5810
6 UOC
Marketing Communication and Promotion

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MARK5812
6 UOC
Distribution, Retail Channels and Logistics

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MARK5813
6 UOC
New Product and Service Development

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MARK5814
6 UOC
Digital Marketing

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MARK5816
6 UOC
Services Marketing

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MARK5820
6 UOC
Events Management and Marketing

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MARK5821
6 UOC
Brand Management

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MARK5822
6 UOC
Marketing Analytics in a Big Data World

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MARK5824
6 UOC
Sales Strategy and Implementation

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MARK5826
6 UOC
Product Analytics

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MARK5827
6 UOC
Customer Analytics

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MARK5828
6 UOC
Advertising Analytics

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MARK6101
6 UOC
Strategic Skills for Marketers

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MARK6102
6 UOC
Creativity, Innovation and Change in Marketing

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MARK6105
6 UOC
Relationship Marketing & Customer Relationship Mgt

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MARK6110
6 UOC
Advanced Marketing Strategy

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MARK6111
6 UOC
Global Marketing Strategy