Ever wonder what’s behind highly successful public relations and advertising strategies? The Master of Public Relations and Advertising degree merges contemporary theory and academic rigour with creativity, research and practical industry skills; it will challenge you to think critically and innovatively when you develop your PR and advertising strategies. The degree combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of successful campaigns. You will be taught to engage ethically with the public and communities, engage creatively with ideas and production technology, and engage professionally with organisational practices.