The Marketing major requires students to complete 48 credit points in units of study, as follows:

(1) two 1000-level core units of study (12 credit points):

Marketing Principles
Marketing Research
(2) two 2000-level core units of study (12 credit points):

Consumer Behaviour
Marketing Insights 
(3) one 3000-level core unit of study (6 credit points):

Marketing In Practice
(4) three 3000-level selective units of study (18 credit points) selected from the following:

Advertising: Creative Principles
Building and Managing Brands
Digital Marketing
Industry and Community Project
International Marketing
Marketing Communications
Marketing Strategy and Planning
New Products Marketing
Services Marketing
Strategic Social Marketing.