This course delivers in-depth, real time real-world real-value education. You will: work industry hours, at industry pace and on industry projects and internships learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music gain specialist skills and knowledge in your course gain insight and professional practice from working alongside students explore a range of evolutionary and revolutionary processes build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication develop your own project driven by your new knowledge. Key study topics are divided into five categories: 1. Creative: thinking creatively idea and concept creation visual language information hierarchies and design content creation and management. 2. Practice: creating campaigns account handling project proposals presentations and pitching value chain, value proposition and the five performance objectives internship consultancy major project or dissertation advertising branding innovation communication agency business modelling start-up culture relational real-time communication branding strategies - architecture, values, essence, extensions. 3. Theoretical background: aesthetics and design communication epistemology taxonomies teleologies innovation differentiation. 4. Research methods and approaches: qualitative quantitative data analytics ethnography cultural probes. 5. Management: collaborative working intellectual property and copyright profit and loss – funding and applications strategy project management.